The content featured on the website ranges from athletes writing letters to their younger selves, autobiographical accounts of their greatest plays, and rehab diaries from career threatening injuries.
#DIGITAL MEDIA KIT PLAYERS TRIBUN PROFESSIONAL#
While still in the early stages of it’s development, the website already has a vast array of authentic first person narratives written by professional athletes across all of the major professional sports in America. The site offers a unique insight into the daily sports conversation that is not available to fans through traditional media outlets. Instead of bypassing such media outlets, The Tribune is designed to compliment the media and provide a platform that has not existed. The Tribune is a new media platform designed to allow athletes the chance to connect directly to their fans with out having to go through a media outlet such as ESPN. The arrival of the website The Players’ Tribune, founded by Derek Jeter, in October of 2014 successfully bridged the gap between the genuine voice of the players and the desire for insight from the fans. These limitations leave fans eager for more thoughts, more reflections, and more genuine experiences from professional athletes. For example, a Twitter post is limited to 140 characters, Facebook has proved to be merely a platform for self promotional purposes, and Instagram is restricted to pictures and 15 second videos. However, there are limitations to the content that is available on these mediums.
Social media platforms such as Twitter, Facebook, and Instagram offer greater access into the lives of professional athletes.
As consumers of the professional sports we love, we, the fans, have always been in search for ways to get closer to the game. In a country so consumed by its professional sports, the media has been the only platform for athletes to express themselves willingly, or sometimes unwillingly (see Marshawn Lynch’s Super Bowl media day interviews), to their fans. I watched in disdain as Terrell Owens grew into the quintessential diva and the definition of selfishness through the coverage of his off the field antics in the media. I watched in admiration as Derek Jeter developed into the consummate professional and the definition of respect through the growth of his image in the media. For my entire life, I have witnessed the media shape the careers of my favorite athletes.
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